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The DIY Guide to Being an SEO Expert

 

Imagine … generating hundred and thousands of hits to your website a day. Those hits turn into email subscribers, and people buying your products.

This consistent traffic gives you the financial freedom you need to spend time living a life that brings joy and abundance to the world. This is the reality for many business owners and entrepreneurs just like you.

It doesn’t happen over night, and it isn’t easy — but it can be a reality for you.

If you are a “do-it-yourself” kind of person, then this is the definitive guide to being an SEO expert.

Before I show you how to be the master DIY SEO expert, I want to lay some ground rules.

First, understand there are over 200 different “signals” that Google uses to determine ranking in the Google search engine.

It’s not necessary to pay attention keenly to all 200 (unless this is your 24/7 occupation). There are some key signals and criteria to focus on and that we can easily control.

Second, understand that you MUST write and produce content for humans (not the Google bots). If you focus on producing content that humans enjoy you will win in the “eyes” of Google.

Lastly, nothing beats hiring a “real” SEO expert: someone like a WordPress developer who is versed in SEO. He or she can help increase your ranking within your website for optimal results.

Hosting

Before you start your website, the proper hosting service determines your website. Smaller hosting platforms that are niched may be more appropriate for you depending on your goals.

That being said I look at the hosting platform that the major players are using. One of them beats out the rest in the hosting world. Bluehost … It is the same hosting service Patt Flynn uses on most of his sites.

Bluehost has cheap hosting, great service, reliability, and awesome SEO components taken care of.

Obviously there are other hosting platforms to choose from. No matter the platform, you’ll need to secure a rock-solid host.

Website Theme

Finding a website theme for your business that has the design functionality you want (without a bunch of junk code) can be challenging.

There are many places to get themes for your website including Themeforest, MojoThemes, and Genesis.

For SEO purposes — Genesis is the winner. Their code is very clean (not a bunch of sloppy code). It is not image heavy, and it is maintained incredibly well.

The downside to Genesis is that it is a higher price point to customize. Plus you’ll need a coder to customize an themes. However if you can handle the out-of-the-box solution this may be great for you!

Otherwise, feel free to grab a clean looking template from Themeforest, and install the demo content onto your new domain name in WordPress (after installing WordPress.org of course!).

Site Speed

How fast your site loads is one of the key factors in determining your SEO ranking.

Plus for every second your website takes to load, your chance of a user abandoning your website increases.

The bottom line is faster = better.

Google has an amazing tool that is 100 percent free to test your site speed. Just go to Googles Site Speed Insights Page and type in your URL to test. It will let you know how fast it is on a ranking of 0-100 on mobile and desktop.

Plus it will also let you know what you need to fix and update to make the SEO rank higher.

The following plugins are geared to increase site speed as much as possible while minimizing unnecessary code.

Plugins for WordPress (to Increase Site Speed)

WorPress plugins are going to be the bread and butter of your DIY guide to being an SEO expert.

More plugins doesn’t mean better. Your site can slow down with too many plugins (so be selective).

Focus on the most productive plugins for your stellar SEO driven website.

First download the Yoast SEO plugin.

Yoast SEO takes care of most of the SEO things you need done and they have an amazing blog article to walk you step by step through the key components of their tool and SEO in general.

Yoast SEO integrates perfectly with website tools like Google, Bing, and Yahoo. And it has an amazing section for social SEO, where you can turn on “meta tags” for open graph searches and much more.

You’ll be pumped about the Yoast SEO plugin. Time saver, seriously.

W3 Total Cache or WP Super Cache

These plugins are kind of complicated to explain but simply it goes like this … HTML code is less resource intensive than PHP code.

If a website has to repeatedly call PHP code for a user, it slows down the load speed.

Caching plugins like these “generates static html files from your dynamic WordPress blog.

“After an html file is generated, your web server will serve that file instead of processing the comparatively heavier and more expansive WordPress php scripts.” – WP super cache plugin description

 

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