Numbers don’t lie; it might be one of the most misused clichés but yet the truth it holds cannot be ignored. In marketing numbers guide every aspect of a campaign. Looking at the growing numbers of internet users it becomes obvious that any suave online marketer should build an extensive online presence to boost visibility. This obviously starts with an impressively designed website.
Insightful Internet User Numbers
According to the International Telecommunications Union (ITU) there are over 3.27 billion internet users. Whether you are a small or big brand it is now possible to tap into this rich market and increase conversion on your site. 40% of the global population is live on the internet meaning the idea of a global village conceptualized in the 1960s by Marshall McLuhan.
Over 71% of internet users say they have shopped online while 87% say they search a brand online before shopping. A study by CMO Adobe says online retail sales will increase to $320 billion by 2017. All these numbers highlight the opportunities available for online marketers. However, tapping into this market is only possible if you have an innovatively designed website.
Why Invest in Professional Web Design
While there are many free web builders available online it is important to appreciate the input of a qualified web designer. These professionals have the expertise and resources to help build a custom made website that meets your goals.
Below are some of the other benefits a well designed website will bring to your business:
- Greater Sales Conversion
The objective of every online marketer is to generate leads, nurture these leads and eventually convert. This is only possible is there is value addition to the purchase process. For instance, if a first time user cannot find your contacts on the landing page they will most likely go away.
Probably the internet of a user was to find the promotions you have but if it becomes hard to navigate from the homepage you can bet the purchase process will be disrupted. A good web design helps to nurture leads and eventually leads to more conversion.
- Enhance Brand Recognition
Internet users are lost for choice and you have to work harder to impress them. A well designed website is a great start if you want to build a good reputation. A shoddy design in terms of colour and image use, poor navigation, broken links and cluttered layouts will tarnish your brand.
A user-friendly website is more likely to attract new users and also earn you customer loyalty. The fact that your website represents your brand online means you should invest in a professional web designer to create an impressive platform.
- Aesthetics and Functionality
While a beautiful website is always a big attraction to the user you must also consider functionality. A good web designer blends these two to create a fantastic website which is not only appealing but one which users find easy to use. A blend of logic and innovation from your designer will help come up with a platform that suits your goals. You will attract new users and retain them easily especially if you have a good content management strategy.
- Responsive Web for Greater Reach
According to SMSglobal there are over 2 billion smartphone users. Well, most website owners are missing out on opportunities these users can bring to their business. Older websites which are not mobile-friendly are losing out big time. Luckily, you can now leverage responsive web design to ensure your website is available to users on all internet devices. A responsive website is adjustable to all internet devices including smart wearables, tablets and smartphones.
- Better User Experience
You can build a good looking website but if users find it hard to navigate they will turn away. A high bounce rate not only ruins your ranking on search engine ranking but also destroys your brand’s reputation.
A creatively designed website is easier to navigate, provides a road map to every page and a call to action to increase conversion.