South Korea recall slower than other markets like Singapore and the US
Firm hopes to complete the recall quickly and restart sales in Q4
Samsung apologised on Sunday for the delay
Tech giant Samsung Electronics Co Ltd said on Sunday it was delaying the start of new Galaxy Note 7 smartphone sales in South Korea by three days to October 1, a move it says is needed for speedy completion of the ongoing recall in the country.
Samsung announced on September 2 a recall of at least 2.5 million Galaxy Note 7 smartphones in 10 markets, including South Korea, due to a faulty battery causing the phones to catch fire, offering refunds or replacement devices using safe batteries.
The firm hopes to complete the recall quickly and restart sales in the fourth quarter to salvage earnings, but the latest hitch in South Korea underscore continuing challenges in those efforts.
Though product exchanges in South Korea began on Monday, only about 200,000 affected customers have turned in their devices – which Samsung says represents half of affected customers and a recall pace that is much slower than other markets such as Singapore and the United States.
“The recall rate will likely fall sharply should new sales have resumed on September 28,” the company said. Affected customers would no longer be able to exchange their devices through domestic carriers starting on October 1, making the process more difficult.
Samsung hopes to restart new sales in affected markets once it makes enough progress with the recalls, having announced plans to restart sales in Australia and Singapore in October, but the nearly month-long recall process has provided additional stumbles and embarrassment for the firm.
Continued reports of Galaxy Note 7 fires and damages after the recall announcement, along with warnings or outright bans from aviation authorities on the use or charging of the Galaxy Note 7 on aircraft, forced Samsung to ask affected customers to immediately turn off their phones to prevent further damage.
Samsung apologised on Sunday for the confusion caused by the delay and said it would do its best to resolve the current Galaxy Note 7 situation quickly.
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