Fashion

‘Khadi by Peter England’ Khadi’s new incarnation in the fashion world

SPECIAL THINGS

  1. A new step for KVIC to promote khadi
  2. Agreement between Khadi Village Industries and Aditya Birla Fashion Ltd
  3. More than two lakh jobs will be available for artisans

New Delhi: Khadi has also played an important role in the fight for freedom. Mahatma Gandhi had started a big movement against the British by running a wheelchair with hand and forming Khadi. Today, the same Khadi is coming in a new incarnation- ‘Khadi by Peter England’. Under ‘Khadi By Peter England’, Aditya Birla Fashion will bring new designs in Khadi fabrics and these fabrics will be kept for sale in the showrooms of Peter England and Khadi Village Industries.

In order to strengthen the country’s Khadi Fashion House, a strategic agreement was signed between Khadi Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises (MSME) and Aditya Birla Fashion and Retail Limited, under which ‘Khadi By Peter England’ The brand will be launched. The documentary agreement between KVIC’s Chief Executive Officer Anshu Sinha and Aditya Birla Fashion and Retail Ltd.’s Business Chief Ashish Dikshit was exchanged.

By this strategic partnership, Aditya Birla Fashion and Retail Ltd will develop a special brand product line named ‘Khadi by Peter England’ under the brand of Peter England (the flagship brand in Menwear brand).

KVIC President V.K. Saxena said that India’s legacy textile Khadi itself has been invented and publicized by Mahatma Gandhi. Over time, Khadi has evolved and in the rural areas, the main company providing employment is becoming a very low cost.

Saxena said that with this agreement of both brands, more than two lakh jobs will be provided for the khadi artisans and the shortage of business inputs will be removed in Khadi Readymes for a long time.'Khadi by Peter England' Khadi's new incarnation in the fashion world

Ashish Dikshit, business chief of Aditya Birla Fashion and Retail Limited said that this partnership with the Khadi and Village Industries Commission is proof of new search and commitment towards sustainable fashion.

KVIC Chief Executive Officer Anshu Sinha said, “To promote the product of khadi and rural industries, KVIC is going to adopt a new method of strategy. For the expansion of KVIC Khadi, the big industrial houses of the market like Raymond Limited and Aditya Birla Fashion and Retail Ltd. (as well as

input from INS) To promote the product of khadi and rural industries, KVIC is going to adopt a new method of strategy. KVIC is working closely with the big business houses of the market like Raymond Limited and Aditya Birla Fashion and Retail Ltd. to expand Khadi. (Also from input IANS) To promote the product of khadi and rural industries, KVIC is going to adopt a new method of strategy. KVIC is working closely with the big business houses of the market like Raymond Limited and Aditya Birla Fashion and Retail Ltd. to expand Khadi. (Also from input IANS)

 

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